“‘Star Wars,’ I’ve said a number of times, I think is probably the most valuable, maybe even the most important mythology created in our time,” the Disney chief said.Įven without China, “Star Wars” enjoyed a massive global rollout. That merchandising potential is part of the reason that Disney spent more than $4 billion buying Lucasfilm in 2012. The record holder for the biggest opening during the month is The Hobbit: An Unexpected. Iger stressed that “Star Wars” was “more than a movie,” because the film’s characters and stories appear on lunch boxes, toylines and theme park rides. The Force is growing stronger with Star Wars: The Force Awakens moving toward a new opening weekend record of at least 225 million in the U.S., estimates showed late Friday evening. The numbers for Star Wars: The Force Awakens are unprecedented for a film premiering in December. “Jurassic World” made more than $90 million from China during its opening weekend. “ Star Wars: The Force Awakens” doesn’t debut in the People’s Republic until Jan. What’s particularly impressive is that the figure was achieved without the help of China, the world’s second biggest market for film. “What this really does is it sets this great franchise up for far more value creation over a longer period of time for the company.” Star Wars: The Force Awakens (Original Motion Picture Soundtrack) (CD, Album, Digipak), Walt Disney Records New. “That’s an incredible weekend,” Iger told Bloomberg. Other Versions (5 of 35) Recently Edited.
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